Friday, March 24, 2017

The Week in Links 3/24/17: The Handmaid's Tale, Death Note, Power Rangers


Welcome to the weekly roundup of links for fellow writers and nerds. 

Book Marketing and Branding 
How to Build Relationships with Online Influencers (Without the Awkward)
9 Awesome Youtube Channels For Small Business

Fantasy/Horror/Sci-Fi
Netflix Reveals First DEATH NOTE Teaser Trailer

Wednesday, March 22, 2017

Books on Writing

You probably have that story you wrote that's so terrible just thinking about it is embarrassing. Letting anyone read it is unthinkable. It's probably the first book you ever wrote. When I started writing, there were a lot of things I didn't know how to do. Even now, I'm still learning but back then I didn't even have the basics down. I was especially terrible at writing not telling emotions.

Here are a few books that helped me improve my writing.

On Writing Horror by The Horror Writers Association



I love this book. It's a collection of essays by well-known horror authors. My copy is a little mangled. I used this one a lot.
 "Find the single facet of that thing that frightens you--that which most everyone can relate to--and use that one facet as a weapon to frighten your readers." (Michael Marano)

Zen in the Art of Writing by Ray Bradbury



I read this book much later in my writing career but it's become my second favorite. I bought it thinking it would just be an interesting read but it's more than that. Bradbury drops some serious wisdom.
"We never sit anything out.
The trick is, knowing how to tip ourselves over and let the beautiful stuff out.
We are cups, constantly and quietly being filled."
On Writing by Stephen King 



This one is tied for number two. I didn't particularly care for autobiographies but this book Zen in the Art of Writing helped me appreciate them. Like Bradbury's book, On Writing gives some amazing advice. It's also encouraging to reading about King's early years.
“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”
Characters, Emotion and Viewpoint by Nancy Kress



Here's another book that's gotten a lot of love, as you can tell from the ripped corner. It gives you a nice deep dive into perspectives. It's also one of the books that taught me how to write emotions.

"When you write emotional dialogue, consider whether it's being said at an emotional moment or after the moment has passed. The latter can be more abstract, naming emotions directly ('I loved that dog,' 'I'm grateful'). Keep the former as direct and visceral as the character's temperament allows." 
Breathing Life Into Your Characters by Rachel Ballon


Another book that taught me about writing emotions and generally crafting well-rounded characters. It also talks about Jung's concept of the Shadow, which I've always been interested in.
"In essence, as you make friends or enemies, people learn more about your backstory, just as they learn about your character's backstory through his [or her] relationships."

These are a few of my favorite writing books. What are yours?

Monday, March 20, 2017

Behind the Book Cover Part 2: Cover Reveal

It's done. I've never been so happy to finish a design. In Part 1, I talked about how I began designing the cover for The Unburned Island. Now, you'll see the results.

This was my first idea.


When I realized this image wasn't going to work, I searched the stock images I owned to see if any spoke to me. Most of them were too heavy on the horror or fantasy side. I needed something that straddles both genres.

Then I stumbled across my favorite.

Looks haunted. Nice dark fantasy creature there. The image is illustrated to match other dark fantasy and paranormal covers. Simple enough that it can be paired with some dramatic fonts. One of my sketches in Part 1 had a forest as a background or branches merged with some font. It's perfect.

Next, I needed a color scheme. To Adobe Color CC. I searched for fantasy and dark fantasy colors and came across these:

During this design process, I played around with all these schemes. It also confirmed my research findings that blue, black, white and purple were common dark/paranormal fantasy colors.

The came the hard part. I wanted this cover to focus on typography. I needed to find the right fonts. In Part 1, I mentioned:

Font Squirrel
1001 Fonts
Adobe Typekit

I searched those three sites and tried out different combinations of fonts and colors. 


Didn't like any of these. They're all too hard to see. The combinations don't complement each other.

Eventually, I found fonts, colors and arrangments that I liked:

Then I showed it to my publisher. She wanted to see the cover without the color. I took away the purple.
At that point, I'd been working on the cover so long I couldn't tell if I liked this version or not. I needed more opinions. I'm a part of several Facebook Groups, one of them being Colors in Darkness. I asked group members which cover they preferred. Overwhelming, they liked the black and white one. They also said I should do something with the font so I won't get lost.

Here came the next challenge. Finding a font color. This took forever. I tried different blues, purples, greens and reds, a green/blue/yellow gradient and an orange and yellow gradient. I never really appreciated just how many shades a color can have.

I didn't like any of them. I took a break. I was getting frustrated and couldn't think clearly. Days later, I was working on something else when it occurred to me that I could use a pattern instead of a solid color. I can create patterns from images. I tried different images.

This one looks magical and matches my color scheme.

Since the story's called The Unburned Island, I figured this would give the font a nice flaming look.

In the end, I went with this one because I like the clouds when paired with the font. It has a magical and dark feel.

I played with the colors a little more and here's the final cover! It came out looking more like an ocean than clouds. I like it. So does my publisher.


Summary: 

The entire island was on fire yet only one building was destroyed. Everyone disappeared. The schoolhouse remained unscathed. People believe it's now haunted. The school and the island remained abandoned for years.

One day, Kiran, En and a team of magical investigators travel to the island to banish whatever haunts the schoolhouse. It takes them no time to realize the building isn't the problem. The island is.

Add to Goodreads.

Visit The Unburned Island on April 18th.
...

I'll be taking this image off the market to use it as promo for The Unburned Island. It's no longer available for sale. 

Friday, March 17, 2017

The Week in Links 3/17/17: Fairy Tail, American Gods, Sword Art Online



Welcome to the weekly roundup of links for fellow writers and nerds.

Book Marketing and Branding
Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use
How to Optimize Pinterest Content for Search
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Fantasy/Horror/Sci-Fi
New Edition of ‘Fantastic Beasts’ Book Lends Clues to ‘Fantastic Beasts’ Movie Sequel
The Expanse has been renewed for a third season
“A Time For Heroes” Arrives in Doctor Who Season 10 Trailer!

Writing, Publishing and Bookishness
When Do You Know Your Book Is Done?
Every Upcoming Marvel Cinematic Universe Movie And TV Show
So, Uh, Yeah… Spider-Man Spin-Off ‘Venom’ Is Coming In 2018

How to Find Beautiful Landscapes


Want to see your post in the next The Week in Links? Email me at audendjohnson@gmal.com. The post needs to be published between today, 3/17 and next Friday, 3/24.

Wednesday, March 15, 2017

Book Marketing: Finding the Right Hashtags for Instagram & Twitter


How do you find the right hashtags to get engagement on Instagram and Twitter? Instagram is especially...interesting because you're encouraged to use a lot of hashtags. They're important. Your reach will be limited if you don't use them.

Google Search
If you don't know anything about hashtags, the first thing you should do is search Google. You'll find articles listing all the hashtags authors need to know. Most of these lists will be Twitter-specific. Some hashtags, like #amwriting, are popular everywhere. Generally, what works on Twitter doesn't necessarily work on Instagram.

Hashtags for Authors and Book Marketing Pros

I've tried Googling Instagram hashtag but I always end up getting lists specific to Twitter. 

I only found this post for Instagram:

51 Best Instagram Hashtags for Writers to Build Huge Brands

 Wonder why there aren't many Instagram-specific lists for authors?

Examine Influencers
When I first started Instagram, I did random searches for things like books and writing and then made a list of all the hashtags people used.


Here are some that work for me:

#indieauthors #paranormal #darkreads #writingcommunity #writersofig #amwriting #igreads #writerproblems #bloggerlife #bloggersofinstagram #horror #darkfantasy #romance

Since most authors share scenery pics, here are the non-writing hashtags that work for me:

#archtecturelovers #loves_world #canon_photos #fotocatchers #photographysouls #blackandwhite #treemagic #best_skyshots #fiftyshades_of_twilight #fiftyshades_of_nature #landscape

Alway Monitor
For Instagram, Websta will tell you your most popular hashtags. For Twitter, share the same post multiple times using different hashtags and see which one gets the most engagement. 

Try Hashtag Search Sites
Certain sites will give you hashtag suggestions and statistics like exposure and retweets per hour. 

I use RiteTag and search by topic not keyword. This way, I get more suggestions.

There's also Hashtagify. Websta has a search and suggestion tool for Instagram.
...

It's important to monitor engagement. You don't want to waste your time on a hashtag that doesn't work. I used #darkfantasy for Twitter until I realized I'd get more engagement using #fantasy with #horror. I love #asmsg for Twitter. 

When you're searching on Instagram, collect a mixture of popular and moderately popular terms. Those hashtags with 1 million posts are great for exposure but you'd get more engagement from the ones that have maybe 100,000 or even 15,000 posts. You have a greater chance of getting a top post with less popular keywords. 
 
Follow me on Twitter and Instagram. If you like this post, don't forget to share it! I'd love to hear from you. Comment below!

Resources
Your Official Instagram Hashtag Guide for Photographers: A List Of The Best Hashtags How to Use Hashtags on Twitter, Facebook & Instagram